FACE BOOK VS BLOGS
There is a hot debate going on whether the corporate world should maintain blogs or market their products on Face book or both? It is important to know the type of service the company has to offer and knowing how best to market this product.
What is blog?
A blog is a type of website or part of a website. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.
Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
Makerere University Library Staff have a blog maintained by Irene and Agnes. The only challenge is that staff rarely visit the blog and this demoralises the few who post on the blog. Agnes attended LATINA in 2009 and gained many skills thanks to sponsorship from University of Bergen and Oslo University College. When Agnes returned, she conducted a training of trainers (T.O.T) who in turn trained all the professional Library staff in new technologies including blogging.
The training was timely because it is the same year that Makerere University designed and implemented institutional blogs. During the training Irene introduced staff to blogging and all members of staff created personal blogs. They were encouraged to keep blogging but few if any actually blog. Surprisingly, these staff members visit and update their Face Book pages daily. So one wonders why is it easy for members of staff to visit Face Book than the Library blog?
Judging from the comments/feedback from visitors to our Library blog, they find it a useful tool for finding information in regard to our services. The Library blog speaks volumes of information about our services. There are advantages associated with corporate blogs:
- A blog is the best low-cost, interactive online marketing tool that you both own and control.
- Blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. A post once a week engages your customers and thus become successful in selling more products.
- Content can be categorized at your blog, but not on a Face Book Page. This provides people with another easy option to find the information they are looking for.
- Blog Posts Are More Easily Shared Than Face Book Updates.
If given two options; blogging and face booking, what is your preference and why?
Agnes, Fred, Irene and Monica