Day Two: Statistics for Advocacy
Libraries need numbers, statistics and evidence to advocate and lobby for resources. Statistics are a vital issue for library associations and libraries who want to influence political processes.
Track The Traffic (TTT)
Is an instrument for studying user behavior in libraries and in other public spaces. It is based on tours of observation through the public areas of the library. The observers follow a fixed route and note down what the users are doing as they pass them. Activities easy to observe are recorded: is the user sitting or standing? Is he/she alone or in a group? Is he/she engaged with digital or printed media (or no media at all), etc. The tours are repeated at regular intervals throughout the day and week. This means that the universe of behavior is sampled rather than continuously observed.
Today we shall conduct observation tours in MUBS library.